Why the price of Shanghai hotel is different

The price difference of Shanghai hotels is mainly determined by geographical location, hotel grade and facilities, market supply and demand, brand and word-of-mouth. Hotels located in the city center or near tourist attractions have high rents and a large number of visitors. Prices are naturally different; changes in market supply and demand, brand effect, operating costs will also affect hotel prices.

I. Geographical factors

1. In bustling city centers, hotel rents are often shockingly high, and high transportation and labor costs add to the pressure.

2. Hotels in remote areas, by contrast, have low rents but are rarely visited to attract customers.

The hotels near the transportation hub can not only enjoy convenient transportation, but also attract more passing passengers.

The location is also directly related to the hotel's reputation and brand image.

The superior location can attract more customers and enhance the popularity and influence of the hotel. 6.

I. Geographical factors

Downtown downtown downtown, feel at home, the price is naturally expensive.

3. Around the scenic spots, picturesque, accommodation costs have increased accordingly.

Geographical advantage, surging crowds, hotel business is booming, the price rises naturally.

I. Geographical factors

3. Hotels tend to have high occupancy rates and high occupancy rates, while remote areas are relatively low.

Due to the increase of tourists, the passenger flow and occupancy rate of the nearby hotels are usually high.

5. The location also attracts more guests to choose to stay.

6. It can also affect hotel traffic, such as higher hotel occupancy rates in coastal cities in summer.

7. Hotels near the venue of the event will also increase traffic and occupancy rates due to the large number of tourists.

8. In higher areas, hotel traffic and occupancy rates tend to be higher.

Hotel grades and facilities

Five-star hotel with luxury lobby, gym, swimming pool, SPA and other high-end facilities.

Four-star hotel provides perfect service, including restaurant, meeting room, business center and so on.

Three-star hotel facilities are relatively simple, but can meet the basic accommodation needs.

Economy Hotel Although the price is close to the people, but the service and facilities are relatively limited.

Youth hostels are known for their value for money and are suitable for budget travelers.

B & B offers a more personalized experience, full of local characteristics.

Resort facilities, including villas, beaches, hot springs, suitable for leisure vacation.

Business Hotel focuses on business functions, providing meeting rooms, high-speed Internet and other facilities.

Theme hotels are characterized by unique design and theme to attract specific customer groups.

Hotel grades and facilities

High-end hotels are often integrated with modern technology, equipped with facilities such as gyms and swimming pools.

Luxury rooms, a variety of high-tech equipment, creating a comfortable living experience.

High-end hotels also provide personalized services, such as butler service, private catering, etc., to meet the needs of different guests.

Luxurious banquet halls, spacious meeting rooms, and unique theme rooms are the highlights of high-end hotels.

In high-end hotels, not only can enjoy high-quality accommodation, but also enjoy a variety of leisure and entertainment facilities.

Luxurious decoration, elegant layout, every detail shows the taste of the hotel.

Unique art installations, comfortable furniture, for guests to bring an unprecedented experience.

Exquisite materials, exquisite workmanship, highlight the noble temperament of the hotel.

Relationship between market supply and demand

This international metropolis, its hotel quantity is numerous, the market supply and demand relations are complex, the competition is intense.

With the vigorous development of tourism, all kinds of hotels have sprung up, providing consumers with a wealth of choices.

In many hotels, how to stand out, to meet the needs of different consumers, has become a problem.

With the change of market supply and demand, the hotel industry is facing new challenges and opportunities.

Relationship between market supply and demand

The advent of the tourist season, the major hotels have sprung up, hotel occupancy rate rising, leading to a general rise in hotel prices.

At the same time, the off-season when tourists scarce, hotel occupancy decline, many hotels in order to attract customers, have launched preferential activities, making the price relatively cheap.

This change in the relationship between supply and demand makes the tourism market show obvious cyclical fluctuations, tourists can choose the appropriate travel time according to their own needs.

With the intensification of market competition, hotel service quality and facilities are also improving to meet the growing needs of tourists.

Relationship between market supply and demand

Special events, such as festivals, sporting events or cultural events, often attract large numbers of tourists, leading to a surge in demand, which in turn drives up hotel prices.

During the event, hotel rooms in short supply, and even a room difficult to find the phenomenon.

After the event, tourists gradually dispersed, lower demand, hotel prices also fell.

Some specific festivals, such as the Spring Festival, National Day, hotel prices will also rise significantly.

Brand and word of mouth

High-quality word-of-mouth is like a Lighthouse, guiding consumers to choose well-known brands of hotels, and the high price is its value.

In many hotels, those highly acclaimed brands often win customers' favor with their excellent service and unique experience.

Even if it is expensive, consumers are willing to pay for that trust and quality experience.

Brand and word of mouth

Consumers in the choice of goods, the brand's influence can not be underestimated, high trust of the brand, even if the price is slightly higher, but also to win the favor of consumers, Brands that lack trust, even at low prices, may struggle to gain the trust of consumers.

The establishment of brand trust, not overnight, consumers can in many brands, a brand trust and dependence.

When consumers build trust in a brand, they are often willing to pay a higher price for it, and the value of the brand increases, And further enhance the trust of consumers, forming a virtuous circle.

The shaping of brand and word-of-mouth is an important link that can not be ignored.

Brand and word of mouth

Brand effect As a strong attraction, it can not only attract the attention of customers, but also virtually enhance the visibility of the hotel.

With the popularity of the brand, customer trust in the hotel also increased, which will undoubtedly promote the hotel occupancy rate rose steadily.

The increase in occupancy rate, and further promote the reasonable rise in hotel prices, forming a virtuous circle.

The superposition effect of brand effect makes the hotel stand out in the fierce market competition and become the first choice in the hearts of customers.

Other factors that affect hotel prices include but are not limited to operating costs such as utilities and employee wages, which are directly related to the daily expenses of the hotel. And then affect its pricing strategy, the hotel's geographical location, facilities and market supply and demand will also affect the price positioning to a certain extent, In the competitive market environment, hotel operators need to consider various factors to ensure their profitability and market share. Hotels also need to pay attention to customer needs, by providing quality services to attract and retain customers, hotel prices are intertwined with many factors. To shape this complex market phenomenon,

V. Other Factors

2. Adjusting fluctuations, frequent tax changes, the two intertwined effects, hotel prices also rise and fall.

Sometimes, like invisible hands, quietly raise or reduce the cost of accommodation.

Policy and tax, as intertwined silk thread, closely affect the hotel's pricing strategy.

V. Other Factors

Increasingly fierce market competition, the hotel industry in order to stand out in the competition, have launched a variety of price rooms, and strive to meet the diverse needs of customers.

From economy to luxury, different prices of rooms so that consumers have more choices, but also for the hotel to bring a broader market space.

Hotels may also provide special services, preferential activities and other ways to attract customers, so as to occupy a place in the fierce market competition.